By Jonathan Lansner
The New Home Co. officially begin selling 75 townhomes with seven-figure price tags last weekend at the Playa Vista project on Los Angeles’ Westside.
Apparently, the lofty ask didn’t scare off every house hunter. The Aliso Viejo-based builder had such pre-opening interest that 37 of the residences — including all of the two-story townhomes — are spoken for at the Seabluff community where the model home debuted Saturday, March 23.
Seabluff homes were designed by KFA Architecture and the remaining one-story “stacked flats” range from 1,107-to-1,848 square feet with up to three bedrooms and three bathrooms. Prices started “in the low $1 millions.”
The interest in Seabluff is a reversal from stats that show home sales statewide started the year slowly. CoreLogic reported homebuying of all California residences in January was the slowest in 11 years and 15 percent below the year-ago period. Sales of homes priced above $1 million fell 12 percent.
New Home’s Seabluff is one of the final pieces in the Playa Vista mixed-use project developed by a Brookfield Residential. It sits on land that once was home to Howard Hughes’ aircraft endeavors.
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