Last Updated: June 1, 2021
Our Site is operated out of the United States but can be accessed worldwide. Residents of the European Economic Area (“EEA”), which includes the member states of the European Union, should consult the sections of this policy relating to the “Rights of EEA Residents” and “International Data Transfers” for provisions that may apply to them.
Information We Collect About You and How We Collect It
- Personal Data
In this Policy, “Personal Data” means any information by which you can be identified or contacted, such as your name (first and last), home, billing or other physical address, email address, telephone number, billing information, etc., as well as any information associated with the foregoing.
User-Provided Information: You may be required to provide Personal Data to access or use certain parts of our Site, or features of our Site, or our services, including without limitation, when you express an interest in or request updates about a property or a project, visit a sales office and complete a registration form, interact with a sales representative from New Home or the applicable master developer, execute a purchase and sale contract to purchase a home, use a chat function or public posting forum, visit the “Careers” section of our Site and complete an application or other form, visit the “Investors” section of our Site and complete a contact information or email notification form, subscribe to a newsletter or email list, fill out a form, participate in any of our programs, special events or promotions such as contests, sweepstakes or surveys, or contact us with a comment, testimonial, question or complaint, etc. Depending upon the nature of the transaction, the Personal Data collected may include your first and last name, billing, mailing, physical or shipping address, telephone number, email address, occupation, profession, social security number, physical characteristics or description, IP address, phone number, driver’s license number, social media account ID, marital status, purchase and rental history, purchase information, home purchase motivators, household income, credit reports, lien records, online activities (such as your website preferences), the type of device you use when visiting our Site, or other demographic information. We may also collect information of potential homebuyers, homeowners, trade partners, and employees related to potential exposure to COVID-19, such whether you have been tested for COVID-19 and whether you have symptoms of COVID-19. We use this information solely to assess the risk of potential infection and to help limit the spread of the virus. Such information is treated as highly sensitive and is required to be handled in accordance with applicable law. To be clear, only some of this Personal Data will be required depending on the situation, and the type and amount of Personal Data you provide will depend, in some cases, on your choice as to what you decide to provide to us. If you do not provide the requested Personal Data, you may not be able to access or use the features of our Site or service where such information is requested.
Third Parties: We may also collect Personal Data about you from other third parties who initially collected such data, such as demographic firms, social media sites, marketing companies, advertising networks, data aggregators, analytics providers, investor relations firms and master developers. We use this Personal Data to make our services and marketing efforts more efficient and personalized for you and to contact you about projects about which you have expressed an interest or that we believe you may have an interest in.
- Anonymous Data Collected Automatically
Whether or not you submit Personal Data, any time you visit our Site, we or our service providers may automatically collect, store or accumulate certain Device Information and Usage Data. “Device Information” is information relating to the computer or device you are using when you access our Site, such as your computer’s IP address, your mobile device identifiers (including Apple IDFA or an Android Advertising ID), the type of browser and operating system you are using, the identity of your internet service provider, and your device and browser settings. “Usage Data” is data related to your use of the Site such as the pages you visit, the sites you use before or after visiting ours, your actions within the Site, the type of content or advertisements you have accessed, seen, forwarded and/or clicked on, WiFi connections, date and time stamps, log files, and diagnostic, crash, website, and performance logs and reports; it may include some, but not all, automated information collected through cookies, pixels and other technologies for tracking Device Information and Usage Data.
Device Information and Usage Data are collected through the following means:
Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you register with or view our Site, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) addresses or other device identifiers, browser information, Internet Service Provider (“ISP”), operating system, location, date/time stamp, clickstream data, referring/exit pages and URLs, domain names, landing pages, pages viewed, and other such information.
Clear Gifs Information: When you use the Site or services, we may employ clear gifs (a.k.a. Web Beacons) which are used to track the online usage patterns of our users anonymously. No Personal Data from your account is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make this Site better for our users.
Mobile Analytics: We utilize third party analytics technology in our mobile applications which tracks usage and interactions within our mobile applications. This information helps provide insight into the use of such mobile applications and assists with our further improvement and development associated with the mobile application and New Home.
How We Use Your Information
We may use information that we collect about you or that you provide to us, including any Personal Data:
- To keep you informed of our offerings, services and promotions, and to provide you with community information as applicable, through marketing communications, newsletters and other information and materials you have chosen to receive.
- To contact you directly (via email, text message, postal mail, or telephone) regarding specific properties or other offerings about which you have requested updates.
- To process registration requests when you register for our programs or services, or otherwise administer your participation in our programs or services.
- To report visitor and/or purchaser information to the master developer of a community you have visited or expressed an interest in.
- To develop demographic information for statistical and market research for new communities and product development, project planning, development of prospect lists, and other strategic marketing purposes.
- To analyze visits to the Site and responses to advertisements and promotions in order to learn about the interests, preferences, demographics and behaviors of our visitors in aggregate (e.g., across the country) and also on a personal level, so we can improve our services and deliver to you the type of content, features, services, products and promotions that you are most interested in.
- To register you for, and otherwise administer, a promotion, contest, sweepstakes, survey, incentive program or other feature.
- To respond to your questions, requests, comments or complaints and determine your satisfaction with our programs and services.
- To provide you with other information, products, or services that you request from us.
- Build long-term customer relationships by communicating and working closely throughout the contracting, planning, financing, and completion of a project, requesting feedback on the customer’s experience, and offering products and services in the future.
- To notify you about changes to our Site or any services we offer or provide through it.
- To prevent, detect or investigate any fraudulent, abusive or illegal act.
- In connection with any employment inquiry or application for employment you submit, to obtain background information about you and manage your relationship with New Home.
- In any other way we may describe when you provide the information.
- When necessary, aggregate and de-identified personal information so that it is no longer reasonably associated with an identified or identifiable natural person, and may then be used for any lawful purpose.
We also use your Personal Data for our everyday business purposes such as security, analytics, optimization, operations, fraud detection and prevention, reporting, making back-ups and legal compliance.
New Home may develop special sites or administer promotions in cooperation with other companies. If you register at these “co-branded” sites or consent to receive email communications from our promotional partners, we may share your registration information (such as name and email address) with those companies.
We use Device Information and Usage Data to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our Site and services; (d) monitor aggregate metrics such as the total number of visitors and traffic to particular pages or properties; (e) diagnose or fix technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP; and (f) help you efficiently access information.
User Content: Any Personal Data or content you voluntarily post, publish or otherwise disclose for posting to the Site or any related social media sites (referred to herein as “User Content”) may become available to the public. User Content includes, but is not limited to, testimonials, reviews, comments, photos, videos, etc. Keep in mind that if you choose to post any User Content that includes Personal Data (including in your username), you may be revealing such Personal Data to the public. If you do not wish for your Personal Data to be disclosed to the public, you should not include any Personal Data in your postings, or you should refrain from using any chatrooms or posting boards. By using New Home’s chatrooms or posting boards, you acknowledge that New Home has no control over what third parties may do with your User Content.
New Home may use certain information about you and/or your User Content without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Site is used, diagnosing service or technical problems, maintaining security, and personalizing advertisements and promotions.
If you post any reviews or testimonials to our Site or any related social media sites, we have the right to include your post on our Site or in any advertising or promotion of our products and services.
How We Share Your Information
Personally Identifiable Information: In certain circumstances, we may share your Personal Data with our trusted partners as described below.
- Third-Party Service Providers: We contract with companies, contractors or individuals that provide administrative and support services to us such as webhosting, web analytics (including analysis of online activity over time and across websites), mailing, emailing, and other communications, marketing, administering our programs and operations, fulfilling your requests and orders, administering promotions and surveys, data management, or processing any other information on our behalf to provide services available at our Site. We may store Personal Data in locations outside the direct control of New Home (for instance, on servers or databases co-located with hosting providers). These service providers only receive Personal Data, if such information is needed to perform their function(s) or services, and they are not authorized to use any Personal Data for any purpose(s) other than the purpose(s) set forth by New Home.
- Parties Related to your Transaction or Potential Transaction. We may also share your Personal Data with other third party companies to help facilitate your transaction with us or assist you before, during or after a purchase. For example, we may share your Personal Data with lenders or other financial service providers to ensure you qualify for a purchase or to assist you with financing on a purchase. We may also share your Personal Data with the master developer of the relevant community so that it can provide you with information about other developments within that community. We may share your Personal Data with the applicable homeowners associations and/or condominium associations and their agents. Finally, if necessary, we may provide your contact information to third party service providers (such as electric utility providers, gas companies, painters, land developers and telecommunications providers) who may be able to assist you with certain needs you may have, or issues that may arise, before or after your purchase.
- Special Events, Promotions and Partnerships with Third-Parties: From time to time, we may join with third parties to provide specific services or products, special events or promotions (such as surveys, contests or sweepstakes). If you choose to sign up for such services, order these products, or participate in a special event or promotion, New Home may share your Personal Data with third party partners. We will share only the information that is necessary for the third parties to provide these services or products or otherwise participate in or administer the applicable event.
- Business Transfer or Sale: As we develop our business, we may buy or sell assets or business offerings. User, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, dissolution, joint ventures or reorganization.
We fully cooperate with law enforcement agencies in identifying those who use our Site or services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful, as determined in our sole discretion. Release of your Personal Data for security purposes, as described in this Policy to any person or entity under any circumstances, including, without limitation, in connection with any government investigation or litigation, shall be based on a determination made solely by us, exercising our own discretion, permission for which is expressly granted by you to us in accordance with this Policy.
Non-Personally Identifiable Information: We may share or transfer Device Information and Usage Data in aggregated, anonymized form with or to our affiliates, licensees, partners and service providers for administrative, analytical, research, optimization, and security purposes, but no such information will be linked with your Personal Data or be used to identify or contact you.
How We Protect Your Information
The security of your Personal Data is important to us and New Home uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your Personal Data consistent with industry standards. Please remember, however, that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your Personal Data, we cannot ensure or warrant the absolute security of any information you transmit to New Home or the Site, and you do so at your own risk. Once we receive your transmission of information, New Home makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. While we strive to protect your Personal Data and privacy, we cannot guarantee the security of any information you disclose online.
Links to Other Sites and Social Media
Portions of our Site may provide links to third party websites (e.g., Facebook and Instagram), apps, locations, platforms, or other services (“Third-Party Service(s)”) which independently collect information about you, may solicit Personal Data from you, and have their own privacy policies. We are not responsible for the practices employed by these Third-Party Services linked to or from our Site nor the information or content contained therein, and we make no warranty, either express or implied, concerning the content of any such site, including the accuracy, completeness, reliability, or suitability thereof for any particular purpose, nor do we warrant that any such site or content is free from any claims of copyright, trademark, or other infringement of the rights of third parties, or that any such site or content is devoid of viruses or other contamination. New Home may provide links to Third-Party Services to you solely as a convenience, and the inclusion of links does not imply endorsement by New Home of any of the Third-Party Services. Please remember that when you use a link to go from our Site to a Third-Party Service, our Policy is no longer applicable. Your browsing and interaction on any Third-Party Service, including those that have a link on our Site, is subject to that Third-Party Services own rules and policies. Please read over those rules and policies before proceeding. We do not ensure the security of your Personal Data if you visit Third-Party Services not belonging to New Home. We further reserve the right to terminate a link to a Third-Party Service at any time.
We sometimes use third party social media content we obtain from social media platforms such as Twitter, Pinterest, Facebook and Instagram on our Site. The privacy protections provided on these third party social media platforms and sites are not part of our Policy and may differ from the privacy protections described in this Policy. If you upload content related to New Home or our products on third party social media platforms or sites that share information with the general public, user community, and/or other third party sites, it may be used or shared by us on our Site or our social media platforms to promote our New Home products and services. Consequently, you should review the privacy policies of these third party sites before using them and ensure that you understand how your content may be used.
We engage certain third party ad networks to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may utilize cookies (including within the ads) to collect Device Information and Usage Data from you such as your IP address, web browser, pages viewed, time spent on pages, how you use our Site, any links you click on, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content or products, measure the effectiveness of ad campaigns, determine the proper amount of repeat views of a given ad, and deliver advertising and content targeted to your interests on our websites and other websites (also known as “interest-based advertising”).
You may choose whether to receive some interest-based advertising by submitting opt-outs. Some of third-party ad networks that perform advertising-related services for us and third parties may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding interest-based advertising, visit http://www.aboutads.info/choices/, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program specifically for mobile apps. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. We support the ad industry’s Self-regulatory Principles for Online Behavioral Advertising and expect that ad networks we directly engage to serve you interest-based advertising will do so as well, though we cannot guaranty their compliance.
It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business-related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on our Site page, as determined by New Home in its sole discretion. By providing New Home your email address, you consent to our use of your email address to send you Site and service-related notices, including any notices required by law, in lieu of communication by postal mail provided that we reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Policy.
Your Choices, Opting-Out and Reviewing or Making Changes to Your Information
At various times during your use of the Site, you may be presented with the ability to request to receiving newsletters, emails, push notifications or other communications from us, including those about projects you are interested in and other communications that are promotional in nature. If you do not want to receive such communications, do not opt in. Alternatively, if you initially decide to receive communications from us but at a later date wish to remove your information from our database, you can do so by using the unsubscribe link at the bottom of our communications. You may also at any time opt out of receiving communications from us by emailing Privacy@nwhm.com and noting “OPT OUT” in the subject line of your email. Opting out may prevent you from receiving email messages regarding updates, improvements, promotions or offers.
To the extent you are receiving SMS Messaging from New Home, you may opt out by replying to any message we send you with the word “STOP” or by contacting us at the phone number listed below. To the extent you receive notifications from any of our applications, you may opt out of receiving push notifications on your mobile device through your account and device settings.
NOTE: Please allow up to ten (10) business days for us to process your request. We may continue to send you transactional or operational communications.
You can ask to review, update or make changes to the Personal Data we maintain about you at any time by sending a written request to the postal or email address set out below, or by following the instructions in any promotional email you receive from us. We may take a reasonable period of time to respond. If you request the deactivation or change of information on our system, such information may be retained in our backup systems for a period of time subject to technology restrictions, or as a precaution against systems failures. Some information may be retained for longer periods as required by law, contract or auditing requirements or as otherwise described in this Policy.
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. DNT is a feature which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. We do not currently take actions to respond to DNT signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a DNT standard once one is created. For information about DNT, please visit: www.allaboutdnt.org.
Our Site contains general information for a general audience and is not intended for nor directed toward children under 13 years of age. We do not knowingly collect personal information as defined by the U.S. Children’s Online Privacy Protection Act (“COPPA”) from children under 13. If you are under 13, do not use or provide any information on this Site or on or through any of its features, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number or email address. If we learn we have collected or received Personal Data from a child under 13 without verification of parental consent, we will delete that information to the extent required by COPPA. If you believe that we might have any information from or about a child under 13, please contact us.
Any California residents under the age of eighteen (18) who have registered to use the Site, and who posted content or information on the Site, can request removal by contacting us here, detailing where the content or information is posted and attesting that you posted it. We will then make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control.
It is our policy to post any changes we make to our Policy on this page. The date the Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this Policy to check for any changes.
IMPORTANT INFORMATION FOR NON-US RESIDENTS
- Rights of EEA Residents
From May 25, 2018, all processing of Personal Data of EEA Residents is performed by us in accordance with the General Data Protection Regulation (2016/679) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons regarding the processing of Personal Data and on the free movement of such data (“GDPR”).
Under the GDPR, we are both the controller and a co-processor of the Personal Data of EEA Residents. Our purpose for collecting and processing Personal Data from EEA Residents is to provide them with the features and functionalities of our Site and information regarding our Site and services. The legal basis for collecting Personal Data is to fulfill the purposes of your requests, provide you with the services you’ve requested and make available the Site and its related features and functionality. We also rely on your consent to receive information about our Site. You may withdraw consent from receiving marketing and promotional communications by clicking the “Unsubscribe” link on the communication or sending an e-mail to firstname.lastname@example.org with the subject line “Opt Out.” If EEA Residents do not provide Personal Data to us or withdraw consent for processing such Personal Data, we may not be able to provide such residents with certain features or functionalities of the Site or information regarding the Site.
EEA Residents may obtain information about the Personal Data that we hold about them by contacting us at email@example.com.
- International Data Transfers
If you are resident outside the United States, including in the EEA, we transfer Personal Data provided to you for processing in the United States. Under the GDPR, we are considered a “controller” and a “co-processor” of the Personal Data of EEA Residents. By providing Personal Data to us for the purpose of using the Site, you consent to the processing of such data in the United States. The transfer of your Personal Data to the United States is necessary for the performance of a contract between you and us for your use of the Site.
Please note that the United States does not have data protection laws equivalent to those in the EEA and other jurisdictions.
- STATE NOTICES Your California Privacy Rights
California residents can learn more about their privacy rights here.
Although our Site is accessible throughout the world, our Site is designed for and targets U.S. audiences, and is governed by and operated in accordance with the laws of the United States. New Home products, services and offers may not be available in your state or community. The information on our Site is not an offer of products or services where New Home is not doing business or where prohibited by law. We make no representation that our Site is operated in accordance with the laws or regulations of, or governed by, other nations, and we do not warrant or imply that our Site or content/materials on our Site are appropriate for use outside of the United States.
- Call: 949-382-7800
- Email: firstname.lastname@example.org
- Send mail to: The New Home Company Inc., 15231 Laguna Canyon Rd., Suite 250, Irvine, CA 92618 Attn: General Counsel
©The New Home Company 2021. All Rights Reserved.